The smartest of our clients have found, that the closest working relationship will give them our loyalty both of the professional and the personal kind. And so we go on trips with our clients, go fishing, have barbeques, travel the world, drink whiskey, drink rum, learn to speak Russian and then Spanish and suddenly we are friends, and there is no escaping it. Strange things happen then. Like designing a house, drawing up documentation for a building permit for it and then - just before applying for it - we decide to redesign the whole project at our own expense. Ugh. You don't do this for clients. You do this for friends.